HEIC to JPG

HEIC, sometimes called HEIF, is the photo format Apple uses on iPhones by default. It saves space on your phone by compressing photos more efficiently than JPG. The trade-off is compatibility: many older upload forms and some marketplaces only accept JPG or PNG, so a HEIC file is rejected or simply will not select.

Converting to JPG fixes this. SelfShot decodes the HEIC on your device and writes a standard JPG that any listing site accepts.

Phone photos store an orientation tag rather than always rotating the pixels, so a photo can look upright on your phone but appear sideways once it is uploaded somewhere that ignores the tag. SelfShot bakes the correct orientation directly into the pixels when it converts, so your exported JPG is upright everywhere.

If you also pick a marketplace, the same step sizes the photo to that preset, so you go from a sideways HEIC to a JPG ready to upload. The marketplace still decides whether to accept the listing.

You can convert many photos at once. Drop the batch, and SelfShot reads each HEIC and exports a JPG, with an optional marketplace size applied. You download a ZIP of the converted files.

Your photos are never uploaded. The conversion runs in your browser, so it is free, there is no per-image limit on how many you convert, and your images stay on your device. If you also size for marketplaces, the free tool covers up to two per batch.